DIGITAL PRESENCE INDEX

The digital presence index of Portuguese companies.

Public, independent, measured automatically. Six pillars, from technical foundation to visibility in AI engines.

See how the index works

+20,000Empresas indexadas

6Pilares medidos

+100Métricas

+10MDados processados

Assumption and perception

How a brand is perceived is not what the company assumes it to be.

What the company assumes

“We show up in search”, verified by searching for its own name, the one term almost every company ranks for.
“Our reviews are good”, with no idea whether they are recent, or whether any machine finds them. Or what they are worth to the business.
We have social accounts and a website, so our digital presence is fine

How it is actually perceived

Which sector queries the company appears in and which ones it never appears in at all.
What is said about it: review volume, recency, average and response.
Whether the AI engines that now recommend businesses can read it, cite it and recommend it.

No company controls what is said about it. It controls what it gives them to read.

How a brand is perceived no longer forms only in the people who visit it. It forms in the signals automated systems read, cross-reference and cite. Those signals are observable, datable and comparable across companies and that is what the index publishes.

Six pillars

Six pillars. One score.

Each pillar measures a distinct dimension of a company’s digital presence. No pillar compensates for the absence of another.

Final score

74/100

01
Foundation
Speed, security, mobile and accessibility.
92
02
Machine Readability
Structured data and access for AI crawlers.
31
03
Discovery
Search, presence in sector queries and local pack.
82
04
Reputation
Review volume, recency, average and response.
95
05
External Authority
Press, mentions and directory presence.
84
06
Activity
Cadence and consistency of content and social.
88

We are always reading what is read about you.

Search engines, AI assistants, social networks, reviews and press.

See my score

The digital presence index of Portuguese companies.

How a brand is perceived is not what the company assumes it to be.

No company controls what is said about it. It controls what it gives them to read.

Six pillars. One score.

Foundation

Machine Readability

Discovery

Reputation

External Authority

Activity

We are always reading what is read about you.